Wednesday, 6 March 2013

Target a success

As mentioned Target came to Canada, yesterday, and hit it big.
There was a line up to get in and people did camp overnight as well.

The merchandising philosophy is to fit in locally and nationally but bring some Target mainstays to Canada .
The stores are racetrack layouts w/ essentials easily accessible near the entrance.
We should be aware of the product placement tricks e.g prime spots  are row ends and eye height. The perimeter gets more attention as well.
I seem to fall for all the PP tricks. However, I do bend down quite a bit just to see what they are hiding down there.

Well, we are #2 again. Canada dropped to 2 nd place in most hours on line per person. We fell behind the U.S. For Canadians, this ranking has a familiar feel to it. 
In number of pages viewed , Canada is also  2 nd this time to the U.K.

Hugo Chavez died at 58. He had a long battle w/ cancer. A vocal opponent of the U.S. and the American influence - imagined or real - in S. America he championed Cuba and other dictatorships in the hemisphere.
He is reputed to have blamed the U.S. for intentionally, giving him cancer. I think that he watched too many of those CIA movies. Although, you wouldn't want to put anything past those guys. Sort of , if there's a will there's a way.

So, back to the ' luddies ' ( my low tech award ). In Africa, more people have cell phones than TV s by something like 80 / 1. The expectation is 1 billion cell phones in use in Africa , very shortly.

In many parts of Africa, phone banking and phone payment replaces credit cards and cash. The purchaser phones in the amount to the merchants phone account.
Now, they expect Africans will ' sign up ' or dial up movies. The first movie is 2 MB per episode w/ maybe 18 episodes. The phone user pays a small amount per installment.

The push in the Western world is, of course, higher tech than in Africa. Voice ID or fingerprint ID for passwords.

Now which do think would be cheaper to implement ? I'm betting on phone transactions. Now I'm sure Hugo Chavez and the CIA could evolve into a swirling melange of international intrigue but in the Developed world, techies will invent tech heavy solutions.
Where you don't have the infrastructure - solution is go low tech.

Right,  here's me talking about low tech and our phones are 8 yrs old and pay as you go. The Africans have phones that are video capable.

When I was having eye trouble, the bulk of the advice revolved around re-lasering my eyeball etc. At the Waterloo Eye Clinic, the doctor suggested eyelid massage and cleansing.
When I questioned Dr. Wilson about his low tech approach, he said ' ask a surgeon for help and he'll come up w/ a surgical solution. I'm not a surgeon '.

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