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However , a news blip on the 24 h news channel , says ' 40 % of millenials do not eat cereal b/c that would mean washing the bowl '
OK , begs the question ' what does a millenial wash ? '
I had a roommate who believed rinsing was equal to washing if you did it right after you ate. And yepper , he put the bowl back on the shelf
On CBC , the Age of Persuasion ( advertising and you ) , features Terry O'Reilly.
The topic , " Lassie '. Ran for 19 yrs w/ one sponsor , Campbell soup. The show ranks 4 th in prime time successes on TV.
In 1960 , Campbell's soup offered , a brown plastic wallet , for 5 soup can labels. 1 500 000 coupons got mailed in , generating , some 7 500 000 sales of soup.
Disney purchased the ' Lassie ' rights. Not for a movie but for the brand, likely worth in billions.
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