Saturday 29 August 2015

Every Little Breeze

........... seems to whisper FeBreeze - liar ! OK I paraphrased a little there

The CBC is a prime source of fodder for this blog b/c we listen to it a fair bit in the car. The show that we catch a lot is ' The Age of Persuasion ' by Terry O'Reilly. 

this week's storyline - things that I've read but never made it to a program. Yes , Febreeze
P&G , come up w/ this de - scenter. The marketing division farms it out to farmers , outdoor workers etc.
The feedback , fabulous. One forest Warden ( female ) tearfully thanked the rep. Apparently , getting skunked made her clothes , well , uncleanable. And offensive. No love life !
She used Febreeze and , NO , she isn't married but guys hung around for more than a week.
But , pet lovers reported , less than enthusiastic response. The marketers reported conditions that made their eyes watered but the owners didn't notice. the light came on , the owners were desensitized to the odour. Of course , they wouldn't notice ' no smell '.
The fix : add a flower scent to the formula. Sales tripled and then tripled again.

Fascinating anecdote , but a better anecdote was the lead in to this Febreeze drama. O'Reilly reads books constantly to research for his show. The master of electronic media and broadcasting , reads.
Unlike your , humble blogger who steals ideas off the internet , O ' Reilly steals from books.  

Hey  ! is there a difference ?

Weather : not bad , sunny , and ............ nice. We will be in to warmer this week , unsettled a bit , as well. For the 7th to the 12 , please check the previous entry for the long range

Falling in love w/ the song ' Profumo di Limone ' , the love theme from Cinema Paradiso. M claims she has heard this song more than 20 times in 2 days
Tough , I keep surfing for versions
the latest Dulce Pontes w/ the composer Morricone

The week by the Numbers.... 
Homelessness - well , rampant in the U.S.
Great reading , that

Not posting , such depressing stats





No comments:

Post a Comment